Alta Gracia "Cal" branded apparel will be available at the Cal Student Store this fall. What is Alta Gracia? A new socially responsible brand that provides its workers at its Dominican Republic factory with "freedom from poverty through job creation, living wage, and education." According to their new signs and labels, "With every purchase, you are supporting a better life for our community."
"Alta Gracia is not just another brand calling itself "socially responsible." "Alta Gracia is also unique..." in that it was "developed in cooperation and consultation with..." labor rights organizations such as the Worker Rights Consortium (WRC), which verifies the workers' payment of a living wage. Look for the "Alta Gracia" label the next time you shop for Cal gear at the Cal Student Store.
Alta Gracia is officially licensed to produce Cal logoed apparel and has agreed to comply with the UC Code of Conduct for Trademark Licensees. Whether you choose Alta Gracia branded apparel or not, purchase only officially licensed Cal merchandise when you want to show your affiinity to the number one public university. Always check for the "Officially Licensed" label!